Helly Hansen Alpha 3.0 Men’s Jacket Alert Red



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The iconic, best-selling jacket that everyone waits in line for – the Helly Hansen Alpha 3.0 Men’s Jacket Alert Red. Like always, it has the thoughtful technical details to keep you comfortable all day on the mountainside. With HELLY TECH® Professional 3-layer system, the Alpha is waterproof/breathable and windproof. It also features PrimaLoft® Black Eco insulation with clever body-mapping to keep you warm. Helly’s unique H2Flow™ system with strategic mechanical venting enables to you retain or release heat as needed. With a sharpened and articulated fit, the jacket delivers maximum freedom of movement. It includes a Life Pocket™ engineered to preserve your phone battery in deep cold, so you can keep up with friends or work while on the slopes. More premium ski features include: a detachable and helmet-compatible hood, a hi-vis brim, a ski pass pocket, a stretch powder skirt, and wrist gaiters with thumb hole for max mobility and comfort. With the environment in mind, the insulation on the Alpha is made with 100% recycled content. The jacket was also responsibly made according to the certified bluesign® textile manufacturing process, which reduces waste in every step of the clothing supply chain.

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Water Resistance

DWR Treatment, Helly Tech® Professional 20,000-25,000mm


Helly Tech® Professional 20,000-25,000g


PrimaLoft® Black 60g in sleeves and hood, PrimaLoft® Black Insulation in body 80g


Fully seam sealed

Powder Skirt

Detachable & adjustable


Helmet Compatible

RECCO® Advanced Rescue system



YKK® Zippers


Dual hand-warming pockets, Internal pockets for goggles and electronics, Ski-pass pocket

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